Section 1:
Evaluation Purpose and Partners
Section 2:
Describing the Intervention
Section 3:
Evaluation Design
Section 4:
Methodology and Data Collection
Section 5:
Data Analysis
Section 6:
Reporting and Dissemination
Section 3: Evaluation Design
Step 5: Create a clear, concise purpose statement
Initially, your evaluation purpose statement can be general, such as: “the purpose of this evaluation is to measure the impact of the pedestrian safety initiative.”
Your purpose statement should have evolved to include the following elements:
- A specific reference to your population and subpopulations of interest;
- A connection to the partnership’s vision and mission;
- Relevant formative, process, impact, and/or outcome evaluation components; and
- Uses of the evaluation findings by priority audiences.
- Partnership strengths, weaknesses, opportunities, and threats;
- Organizing and advocacy activities;
- Changes in policies, practices, and environments affecting pedestrian safety;
- Educational and promotional efforts increasing pedestrian safety knowledge and skills in the population of interest; and
- Health behaviors, health outcomes, and related social, economic, and environmental outcomes.
To increase health equity, pay particular attention to how health disparities, health inequities, and social determinants of health may affect these factors and conditions.
Tools and Resources
WHO Commission on SDOH
Provides background on equity, inequity, and disparity
Provides background on equity, inequity, and disparity
Unnatural Causes documentary
Provides background on equity, inequity, and disparity
Provides background on equity, inequity, and disparity
NACCHO Health Equity and Social Justice Committee
Provides background on equity, inequity, and disparity
Provides background on equity, inequity, and disparity
RWJ Commission on SDOH
Provides background on equity, inequity, and disparity
Provides background on equity, inequity, and disparity
Examples from the field
Federal Highway Administration, Office of Safety’s Pedestrian
Example Pedestrian Safety Strategic Plan.
Example Pedestrian Safety Strategic Plan.
Work with partners to obtain buy-in for the evaluation purpose across multiple sectors and disciplines (e.g., public health, transportation, planning, law enforcement, education, academia).
Update or refine the evaluation purpose after following the steps in subsequent sections, adding new partners, or adapting the intervention.
For instance, in Section 2, specifying your intervention goals and objectives as well as your associated intervention strategies and activities can help to refine the evaluation purpose statement.
