Early in the evaluation planning process, it is important to identify the audiences and key partners that will be interested in the evaluation results. Identifying both internal and external audiences will inform the reporting styles, messages, and format for sharing the key evaluation findings. Internal audiences can include internal agency partners, intervention implementers, or community members. External audiences can include political decision makers, funders, or advocacy groups. It is important to understand how your audiences prefer to receive evaluation findings so that you can deliver them in formats that are engaging, comprehensible, and digestible.
A well-written dissemination plan should outline specific strategies used to communicate pedestrian safety evaluation findings to various audiences. It is important to map out how you and your evaluation partners plan to share your findings to ensure you’re sending information to the appropriate audience in their preferred format. Below is a summary of the dissemination plan components.