The population of interest for pedestrian safety initiatives may be defined in several ways, including:
Consider priority subpopulations in your population of interest as well. For instance, lower-income neighborhoods and people of color are disproportionately impacted by pedestrian fatalities and serious injuries.1,2
Examples from the Field
NC Watch 4 Me Scaling and Focusing Intervention for Target Populations
Lessons learned for scaling and focusing interventions to target populations.
Your partnership’s vision and mission may continue to evolve as new partners join or as the evaluation plan unfolds.
If you and your partners need to create a vision and mission, start by discussing how the population of interest will look different (e.g., improved health and quality of life, increased walking for transportation and use of public transportation, increased educational attainment and productivity) and what factors or conditions (e.g., mixed-use development, pedestrian-oriented street design, traffic calming, awareness of the benefits of walking) need to be changed in order to achieve these population changes.
To increase partnership momentum to evaluate your intervention, align your vision and mission with other national, state, or local partners and initiatives as a movement (e.g., Vision Zero).