Section 3: Interventions You Can Evaluate

Interventions You Can Evaluate

The Evaluation Guide for Pedestrian Safety is designed to evaluate pedestrian safety interventions, specifically pedestrian safety action plans (PSAPs) and pedestrian safety education campaigns and promotions.

  • Pedestrian Safety Action Plans (PSAPs) create a framework for state and local officials and a variety of partners to address pedestrian safety problems in specific geographic areas to identify, implement, and evaluate optimal solutions to improve pedestrian safety.
  • Pedestrian safety education campaigns and promotions are coordinated efforts designed to improve pedestrian safety for a defined population by targeting knowledge, attitudes, awareness, beliefs, behaviors, and/ or social norms related to pedestrian safety. These efforts can vary in complexity depending upon a variety of factors, such as duration, resources, and message.

Pedestrian safety interventions are frequently comprehensive.

  • PSAPs are implemented as part of larger city, county, or regional efforts that include a variety of different pedestrian safety interventions, such as engineering initiatives, educational efforts, or enforcement practices.

Pedestrian safety interventions can also be standalone.

  • Policy, practice, or environmental changes can be independently designed and implemented, particularly when resources and support are not available.
  • Educational and promotional efforts, such as social marketing campaigns, media advocacy, or training programs, can be implemented to increase awareness and generate action related to comprehensive pedestrian safety interventions.

PSAPs and education campaigns and promotions often incorporate multiple intervention strategies to improve pedestrian safety.

  • These intervention strategies can be categorized across nine domains, including the traditional “E’s” (engineering, education, enforcement, encouragement, equity, evaluation), as well as others that include advocacy, collaboration, and land use planning and policy.
  • The table below describes each domain and provides examples of common PSAP and education campaign and promotion interventions for each domain.
View the Resource Table

For additional descriptions and examples of pedestrian safety domains, see Pedestrian Safety Strategies and Domains.

Next: Continue to Section 4
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